Since its founding in 1995, BULL (GONGNIU) has consistently prioritized consumer needs and product quality, starting from the niche sector of sockets to drive continuous innovation in functionality, technology, and design. By leveraging its integrated strengths in R&D, marketing, supply chain, and branding, BULL (GONGNIU) has expanded into three major business segments: electrical connections, smart electrical lighting, and digital accessories. Today, BULL (GONGNIU) has established a sustainable industrial ecosystem focused on residential electrical and lighting solutions.