BULL Group Pivots to New Energy Amid Core Business Slowdown, Charging Toward Future Growth

2025-07-27 20:34:57

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BULL (GONGNIU) is actively expanding into the new energy business amid slowing g

BULL (GONGNIU) is actively expanding into the new energy business amid slowing growth in its two main businesses of electrical connections and smart electrical lighting. In 2024, its revenue growth rate hit a four-year low. In its core businesses: electrical connection revenue was 7.683 billion yuan (+4.01%), while smart electrical lighting revenue growth slowed from 36.9% in 2021 to 5.42% in 2024.

To break through the growth bottleneck, BULL (GONGNIU) has expanded its business scope by obtaining new qualifications for power facility installation and maintenance, with a focus on developing charging and energy storage businesses. The new energy segment achieved revenue of 777 million yuan in 2024 (+104.75%), launching products such as home charging and liquid-cooled ultra-fast charging, while accelerating the development of its fast-charging product portfolio. Concurrently, the company accelerated its international expansion, with overseas revenue reaching 239 million yuan (+36.75%), though the gross margin decreased by 10.8 percentage points. The company is expanding into Southeast Asia, Europe, and other markets through diversified product offerings.

Future strategic focus: overseas expansion of electrical connection business + scenario innovation, promoting intelligent upgrades in smart lighting, strengthening ultra-fast charging technology and service capabilities in the new energy sector, and global expansion as a priority.


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