2026-03-20 19:49:24
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The Chinese metal daily necessities industry has accelerated its overseas expansion in the past decade, shifting from a low-cost OEM model to a global transition of 'brand+technology+channel' integration. In 2024, the export value of Chinese hardware products exceeded 160 billion US dollars, and the export delivery value of daily necessities reached 54.91 billion yuan, a year-on-year increase of 5.8%. Among them, tools, kitchen and bathroom, and home hardware were the main export forces. Supor is building a manufacturing base in Vietnam to achieve 'domestic+overseas' dual chain collaboration, with products covering high-end markets in Europe and America; CAROTE relies on platforms such as Amazon and TikTok to achieve annual sales of over 1.8 billion yuan in high-value and cost-effective cookware, accounting for 89.7% of brand revenue and becoming a benchmark for new consumer brands going global. Deli, Hanwei and other high-end enterprises have successfully entered the European high-end channels through industrial design awards (such as iF, Red Dot) and CE, REACH certifications, promoting the upgrade from 'Made in China' to 'Designed in China'. Cross border e-commerce and independent websites have become the core channels, and small and medium-sized enterprises are leveraging SHEIN and Temu to achieve 'fast response to small orders' going global. Faced with EU carbon tariffs and rare earth export controls, the industry is accelerating its transformation towards high value-added deep processing, with the proportion of products such as rare earth permanent magnet materials, intelligent locks, and energy-saving kitchenware continuing to increase. The industry is moving from 'price competition' to 'standard output', with China's share of the global hardware market exceeding 35% by 2025, and brand penetration rate steadily increasing.