2026-03-24 17:25:46
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The Chinese smart terminal industry has accelerated its overseas expansion in the past decade, rising from 'OEM export' to a model of 'brand+technology+ecology' global output. Xiaomi OPPO、vivo、 The five major brands, Transsion and Honor, dominate emerging markets. By 2025, Transsion's market share in Africa will reach 51%, Xiaomi's overseas sales will account for 74%, Honor's market share in Latin America will increase by 158% year-on-year, and Chinese brands will have a market share of over 60% in Latin America and Southeast Asia. On a technical level, Chinese companies have the highest number of PCT international patent applications in the world. Huawei, Yushu Technology, and others have established 16 overseas research and development centers in Germany, France, and Russia to promote the localization and implementation of standards such as AI, 5G, and intelligent cockpits. Deep restructuring of the supply chain, BYD and SAIC have established factories in Indonesia, Thailand, and Hungary to achieve localization of the entire 'manufacturing+training+service' chain, avoiding trade barriers such as the EU's cancellation of tax exemptions below 150 euros and US chip restrictions by 2026. The product adaptation capability has significantly improved. Transsion has launched four card four standby, long-range, and beauty cameras in Africa, while Xiaomi has adapted to high-temperature battery management in the Middle East, forming a 'demand driven innovation' paradigm for going global. Smart terminals are shifting from 'selling products' to 'building ecosystems', and China is defining the next generation standards for global smart terminals.